Grand Opening Web Site and Boardwalk VIP Program
Client:
Louisiana Boardwalk
Bossier City, LA
Description:
Tourism-based Web site and corresponding Boardwalk VIP program featuring free opt-in registration, member database and weekly emails.
|
Case History Louisiana Boardwalk Grand Opening Web Site and Boardwalk VIP Program |
Web Site and VIP Program Heat Up Louisiana Boardwalk's 2005 Grand Opening
|
Project: Grand Opening Web Site and Boardwalk VIP Program Client: Louisiana Boardwalk Bossier City, LA Description: Tourism-based Web site and corresponding Boardwalk VIP program featuring free opt-in registration, member database and weekly emails. |
| The Boardwalk VIP program did not issue a VIP card and had to rely on VIP members' ability to print out offers from their own computer. The successful combination of the weekly Boardwalk VIP email linking to merchant coupons on the Web site provided a powerful and cost-effective way to distribute Boardwalk "Savin' at the Boardwalk" coupons throughout the second half of 2005, saving time and printing costs. |
 |
|
 |
|
 |
"The weekly VIP email letter Hunter
Communications produces on behalf of Louisiana Boardwalk has
provided a very high level of information on how things are going
here at the Boardwalk. As new stores open and special sales events
are announced the letter gives us a very well presented look at how
we are growing. And are we ever growing! This past weekend the
crowds were unbelievable."
-- C. J. Jones
Market Manager
Cumulus Shreveport
"Congratulations to you and your staff for developing the VIP Email
for Louisiana Boardwalk. Convincing the local convention and
tourism bureau to partner with us on this unique vehicle made the
difference. The partnership with the CVB provides information on
local sights and events taking place in the area -- but using the
Boardwalk as the messenger keeps us front and center!"
-- Tony Smith
General Manager
Louisiana Boardwalk
|
|
