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"Star Trek Into Darkness" Logo Blazes in London Darkness at Earth Hour
As marketing, it was either brilliant or ham-handed. The annual Earth Hour, where lights are extinguished for an hour to draw attention to the plight of Earth's environment, was rather rudely punctuated with a nifty light show in the pitch-black London sky to promote the new "Star Trek Into Darkness" film opening this summer. 30 quadrocopter drones equipped with LED lights took on the shape of the Star Trek communicator in a 300 foot tall display. We imagine fans were delighted and non-fans were appalled.
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As if the sex scandals and coverups of the last year were not enough, now comes word of an egregious sin the Catholic Church has perpetrated against the laws of design. Their latest ebook to mark the career of Pope Benedict XVI features BOTH of the most hated fonts in the modern world, Comic Sans and Papyrus.
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Some fitness classes promote healthy and safe habits. And then there are those that recognize our bad habits and focus on harm reduction, making us stronger and safer in the bad things that we are going to do whether they are good for us or not! New classes across the US aim to empower women to be secure and safe in their high heels. Kamilah Barrett, "So You Think You Can Dance" alumnus, started the trend with her "Heel Hop" classes in Beverly Hills.
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Cheesecake Factory brought scent branding to a new level this holiday season with their creative Philadelphia marketing stunt entitled "What Does Joy Smell Like?" Tourists, shoppers and passersby were handed color-coded helium balloons and encourage to pop them to release an instant scent of three flavors of the company's cheesecake. With their appetites whetted, participants were happy to find that the broken balloon also released a coupon for a free slice of Cheesecake Factory cheesecake.
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Ad watchers are used to seeing American stars acting foolish in commercials made for the Japanese market. But a new ad for the Domino's Pizza smartphone app combines anime, awkward line delivery, and an unlikely star in the form of Domino's Japan President Scott Oellkers. The actual app looks fun and involving, but its presentation makes it all a bit weird.
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Strictly speaking it isn't a font, and it is a kind of internet variation on the old "ransom note" cut and paste letters. But it's a lot of fun, and the way Google Type searches images of the individual letters in your text and combines them into a picture melange of image letters could make it into an interesting display "font" for headlines and online "signage".
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We've heard of "Don't quit your day job". Filmmakers for years have snuck into theatres and test screenings to gauge audience reaction, but writer/director Rian Johnson took a novel approach at the midnight screening that led off the opening of "Looper" at the ArcLight Cinemas. He dressed in the official ArcLight usher uniform, strode to the front of the theatre and recited the film introduction that employees would use, word for word.
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Along with the jagged, controversial 2012 logo and the dark historical pageant of the opening ceremony, London 2012 Olympic organizers have avoided the cute and cuddly mascots of the past in favor of a futuristic, creepy pair of molten metal cyclops known as Wenlock and Mandeville. Are they seriously trying to warp us and our children permanently?
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"Humanae" is an art project by Spanish artist Angelica Dass that portrays a huge array of human subjects, each photographed in front of a background corresponding to the average Pantone color value of their facial skin color. The Pantone color classification alphanumeric code then entitles the photo of the subject.
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P&G's Gain detergent has it both ways. In offering a wide range of scents matched to consumers' choices and lifestyles, they do some serious scent-based marketing. Yet enlisting Wanda Sykes to host a range of interactive "questionnaire" clips on the brand's Youtube channel, and also using scent names like Flirty Fresh, Sweet Sizzle, Apple Berry Twist, Lemon Zest and Honeyberry Hula shows that the brand never loses its sense of fun and humor.
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So you have seen some of the best of what we have been shown so far of the national team uniforms for the 2012 Summer Games. Are you ready now for some of the less successful attempts?
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