The Hunter approach to VIP programs has been built and refined over the years and
will continue to evolve. New ideas and applications are continuing to be explored.
The Hunter platform is engineered allowing email recipients to click through to more information about an event or a store -- and be directed to that specific page on the website.
The Hunter team also believes that the quality of people in a database is more
Important than sheer numbers. Each program "merchandises" itself -- most notably
the marketing of content-intensive, colorful emails that provide real information --
staying away from the easier, less sophisticated "email blast" approach.
|
