Our answer to the online retail challenge.
"If an owner or developer invests $100 million or more to build or renovate a shopping center, why would they erect a generic fence around it that makes it look the same as a host of online competitors?
Or even worse, looking the same as rival brick-and-mortar shopping centers. Our content-based approach separates our client’s brand from competitors -- particularly when it comes to acquiring and maintaining the right mix of retailers for their center. The Gen5 platform goal is to help shopping centers reassert their brand online in a way that online retailers can’t match.”
Representative Shopping Center Experience